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Organization unveils new name
By Janice A. Youngwith
This spring, thousands of people in 15 cities across the country were present for the unveiling of the new name and logo of the nation's oldest nonprofit breast cancer organization
As Y-ME National Breast Cancer Organization commemorates its 30th anniversary this year, the organization revealed its new name, Breast Cancer Network of Strength, and logo on Mother's Day. The mission - to ensure through information, empowerment and peer support, that no one faces breast cancer alone - has not changed.
"The goal of our re-branding is to better communicate our mission," says Breast Cancer Network of Strength CEO Margaret C. Kirk. "We want to encourage more people touched by breast cancer to take part in programs and services and truly experience the power of peer support and the immediate emotional relief it provides."
Breast Cancer Network of Strength's logo quickly communicates breast cancer by using a stylized pink ribbon. The four figures are each a different color to visually express that breast cancer does not discriminate and that Breast Cancer Network of Strength is here for anyone touched by breast cancer - men and women; families and friends; and people of all backgrounds. The figures connect with each other to demonstrate support through a network.
Y-ME's Mother's Day tradition started in Chicago 17 years ago with the Race to Empower. The event features a one- or three-mile walk, or a 5K run. Today, Walk to Empower events have expanded to 14 other cities across the country including Atlanta, Cleveland, Denver, Houston, Los Angeles, Miami, New Haven, Phoenix, Sacramento, San Diego, Seattle, Springfield, Ill., Tulsa and Washington, D.C.
Funds raised benefit programs and services offered free of charge to anyone seeking information and support when facing breast cancer.
"It's amazing to see the energy that has been built over the past 30 years," says Margaret Harte, founder of the Y-ME Race and two-time breast cancer survivor. "It's important that people who want to be proactive in the face of breast cancer - not just patients but men, children and family and friends - have somewhere to go to express their passions and feelings on Mother's Day."
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